Pure Event Gear exhibited at the Modern Marketing Expo, which ran during September at the Gallagher Convention Centre. Pure Event Gear had the opportunity and privilege to render their services for the first time to Sign Africa in 2012, and now the company provides for approximately 80% of the exhibitors with rigging and lighting needs. Since then, it has become an [...]
The Modern Marketing Expo, held at Gallagher Convention Centre, attracted 5274 visitors from 38 countries. The event was co-located with Sign Africa, Africa Print, FESPA Africa and Graphics, Print and Sign. The top countries with visitors outside of South Africa included: Zimbabwe, Mozambique, Zambia, Namibia, Botswana, Eswatini, Lesotho, Malawi, Congo and Ghana. Visitors could see new products and business opportunities [...]
Low-tech and data-free, radio has managed to firmly hold its ground, while the rest of its traditional media siblings have slipped into the digital abyss. Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. The country’s radio landscape is abundant with over 320 public, commercial and community [...]
Uprint Digital Direct will highlight their A3 total solution transfer print technology that can print using heat transfer and the company’s in-house chemical transfer at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre. The Uprint technology can brand on any product with no sublimation coating. The technology is coupled with a […]
According to the Advertising Media Forum (AMF), the media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media agencies, despite a low funding [...]
Gumtree SA Digital Marketing Manager, Michael Walker, states that branding and SEO should work together. There’s no point in ranking number 1 for ‘taxi’ if everyone is typing Uber into the search bar. SEO can be a great asset for informing and evolving brand strategy, if it’s utilised strategically. In addition, it is crucial to look at the fundamentals of your [...]
Arisha Saroop, Business Unit Manager at The MediaShop Durban, says that brands should create more engaging and relevant content, and challenges marketers to be brave, inclusive and representative. A particular example of how a brand proudly stood up for representation made me sit up and reaffirm some brand affinities held close to my chest. Coca Cola Brazil recently took the homophobic [...]
Instagram is currently testing hiding post likes in seven countries. The new test feature allows you to see who liked your posts, but no-one else will be able to. Nfluential founder and Chief Strategist Anne Dolinscheck shares her thoughts on this. In a Twitter thread, Instagram said that they wanted users to focus on photos and videos, not the number of likes. [...]
According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive. These tools make it [...]
WordStream recently hosted a webinar in which Conor Bond, Content marketer at WordStream, focused on Google Ads and Holly Niemiec, Account Manager at WordStream, discussed Facebook Ads optimisation. Google Ads Align your messaging with the customer journey Adverts on Google are triggered by search query, therefore advertisers who are targeting a keyword that matches to the query get a hit. Keywords [...]