Shaune Jordaan, Hoorah Digital CEO, recalls that from young to very old, Artificial Intelligence (AI) is everyone’s go-to for communicating online with family and friends and searching the web for news and entertainment. Then there is online shopping, which has quickly become a matter of necessity across the board. Just when we thought AI had […]
According to Sarina de Beer, Managing Director at Ask Afrika, lockdown has changed consumer psyche and behaviour considerably, which naturally includes how we consume media. Lockdown restrictions have added their own layer of complexity to radio consumption. Due to the impact of the Covid-19 pandemic, many industries have been negatively affected, and South Africa’s radio […]
Printing SA, in partnership with Health Squared and Agility, are proud to host you at a free webinar that will be addressing how to prioritise overall health and wellbeing in the visual communications sectors. During the session, you can engage with the experts on how to maximise your most valuable asset amidst a crisis: your staff. […]
Content creator and digital strategist, Shaheer Lala, states that social media has significantly shifted the power of influence and control of the narrative towards customers, who can now consume and produce content simultaneously for brands. Trust has shifted, and while brick-and-mortar stores benefit from the physical practicability, word-of-mouth has never been more vital. Given the […]
According to Kristen McCormick, Senior Managing Editor at WordStream, reducing uncertainty is only the first part of the equation when writing effective marketing copy. You also have to build trust. Here are some phrases to include in your assets to give customers more reasons to continue engaging with you: Check out our testimonials page. See our […]
According to Samrat Sharma, John Rolston and Tom Birtwhistle from strategy+business (a PwC division), long before the novel coronavirus paralysed businesses globally, the chief marketing officer’s (CMO) role was evolving in scope, focus and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of […]
According to Karyn Strybos, Marketing Manager at Everlytic, many CEOs have already used the Covid-19 pandemic as the opportune time to rethink the way they work and communicate. Internal communications, with its focus on engaging employees, sharing information and creating a company culture, will require a fundamentally different viewpoint to be successful in the journey […]
According to Meltwater, in the midst of the Covid-19 pandemic, new social media platforms have been welcomed with open arms by online users, in the search for new and meaningful ways to connect differently to the usual social media platforms like Instagram and Facebook. Although Telegram, Omegle and Clubhouse existed long before the pandemic, 2020 […]
Grant Lapping, MD at DataCore Media, suggests that companies should be moving towards measuring the lifetime value of the customers they convert through their digital campaigns and channels. This is easier said than done because it demands that digital agencies look beyond digital campaign data and also draw on company-owned insights about their customer base. […]
Stuart Walsh, Chief Strategy Officer at Grey Advertising Africa, says the lack of ‘skin’ in the game in advertising creates an unfortunate credibility gap, especially when advice involves the client spending more money. Every time you tell a client they should take more risks – that the greater the risk, the greater the reward – try […]