Boost Your Brand Profile Through Email Signatures

According to Rocketseed, email signatures need to be up to the challenges ahead, such as remote-working staff, retaining your customer base, driving sales and boosting your brand profile.  How to start 2021 with the best email signature for your brand or company:  Add email signature marketing banners to drive sales At times like this, you […]

By |2021-01-22T08:32:28+02:00January 20th, 2021|Digital marketing|0 Comments

Data Lies At The Heart Of Online Immersion

Shaune Jordaan, Hoorah Digital CEO, states that applying the right kind of data, as with technology in general, has the potential to streamline operational efficiencies and strengthen the quality of decision-making. It is critical that brands understand that data lies at the heart of online immersion. When it comes to creativity in marketing, and advertising […]

By |2021-01-22T08:32:50+02:00January 19th, 2021|Digital marketing|0 Comments

The Balance Between Customer Privacy And Personalised Targeting

Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this […]

By |2021-01-22T08:33:06+02:00January 19th, 2021|Digital marketing|0 Comments

Marketing Tips For 2021

Stephanie Heitman, managing editor of the LOCALiQ blog, states that it is time to get to work. The holidays are over, your marketing plan is ready to go and the world is your oyster when it comes to making a splash with your marketing in 2021. Here are some of creative January marketing ideas: Revisit what worked […]

By |2021-01-15T12:17:41+02:00January 13th, 2021|Digital marketing|0 Comments

Content Creators Improving Digital Content Quality To Attract Audiences

According to Siya Metane, CEO of SlikourOnLife, 2021 is the year we are going to see a considerable shift in creators becoming deliberate content creators and curators. Not only are they going to have to be very conscious of quality to attract increasingly fickle audiences, but they are also going to need a platform that offers […]

By |2021-01-15T12:17:48+02:00January 13th, 2021|Digital marketing|0 Comments

2021 Social Media Megatrends

Social Media 101’s managing director, Leandri Janse van Vuuren, and Sabrina Andreucci, strategic director, look at the social media megatrends for this year, and what brands need to do to flourish in this space. In July 2020, social media users surpassed 4.75 billion, which is more than half the global population, with 346 million new users […]

By |2021-01-13T10:09:42+02:00January 12th, 2021|Digital marketing|0 Comments

Making Basic Sense Of Data And Automation Strategy

JD Engelbrecht, MD at Everlytic, says the reality is that most of us are struggling to access data, make basic sense of it and activate it efficiently. As businesses and consumers, we are accumulating data faster than ever before. Today, we have progressed far beyond the human ability to act on the firehose of data […]

Expanding Digital Footprint Creates Greater Need For Customer Behaviour Analysis

According to Sizwe Dlamini, Head of Commercial at Idea Hive, South Africa’s digital footprint is expanding at breakneck speed, creating a greater need for marketers to put their best foot forward through analyses of their customer behaviour. Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel […]

By |2020-12-11T11:00:51+02:00December 9th, 2020|Digital marketing|0 Comments

New Ways For Marketers And Brands To Reach Audiences With Twitter

Refilwe Mangweta, Digital Campaign Manager at The MediaShop, says Twitter has launched Carousels to help marketers reach new audiences and drive people to their website or app through multiple images or videos for brands. This allows marketers to share a brand story, show off different products or highlight specific features – all within a single ad. Twitter […]

By |2020-12-11T11:02:48+02:00December 8th, 2020|Digital marketing, Industry news|0 Comments
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