Stuart Walsh, Chief Strategy Officer at Grey Advertising Africa, says the lack of ‘skin’ in the game in advertising creates an unfortunate credibility gap, especially when advice involves the client spending more money. Every time you tell a client they should take more risks – that the greater the risk, the greater the reward – try […]
According to Percy Shangase, Managing Owner at Amashuku Marketing Solutions, now more than ever, marketers need to be intentional in their efforts to harness an insights-infused multiple disciplinary marketing approach to connect with their customers, who are shrinking owing to eroding discretionary spend. 2020 was the year to learn from, despite business closures, retrenchments, erosion […]
Modern Marketing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed in mid-December and will reopen in January 2021. Thank you for your support throughout the year!
In our exclusive Modern Marketing Industry Interview series, Group Chief Executive Officer (CEO) of Net#work BBDO, Boniswa Pezisa, discusses how she has always been an activist and communicated that through her creativity, her contribution to the advertising industry and having an opportunity to help channel people with raw talent. Getting into the industry Pezisa studied […]
This year, Modern Marketing called on different agencies to take part in our Digital TrendCamp video series. Don’t forget to subscribe to our YouTube channel for more videos on advertising, branding and marketing trends and topics. Here is a recap of the TrendCamp videos received this year: E-commerce – brands selling online Social media usage during SA […]
According to Valiant, formerly known as BrandTruth, now more than ever, brands need to be brave, nimble and defiant in digital. Modern marketing professionals need to flip their thinking upside down – and think digital first. As events all but disappeared, media consumption patterns flew out the window and Out-of Home advertising became redundant, but […]
Refilwe Mangweta, Digital Campaign Manager at The MediaShop, says Twitter has launched Carousels to help marketers reach new audiences and drive people to their website or app through multiple images or videos for brands. This allows marketers to share a brand story, show off different products or highlight specific features – all within a single ad. Twitter […]
Stephanie Heitman, managing editor of the LOCALiQ blog, states that while December brings fun, family and food, it can also leave business owners and marketers feeling pressed for time and resources. But, with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. […]
According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: […]
Jess Weiner, CEO of Talk to Jess, was one of the speakers at the #Loeries2020 Creative Week. Her presentation was based on the business of belonging: how inclusivity evolved the world’s most famous doll. ‘Although I initially started talking to women and girls, I realised that in order to make a real systemic impact, you […]