Interview: Tseliso Rangaka On Telling Unique South African Stories Through Advertising

As part of its exclusive industry interview series, Modern Marketing spoke with Tseliso Rangaka, Chief Creative Officer (CCO) of FCB Joburg and Hellocomputer, who has been in the adverting and marketing industry for over 21 years. He discusses South African creatives finding their voices again and telling their stories through advertising, and the pace of […]

By |2020-08-11T09:15:17+02:00August 5th, 2020|Industry news|0 Comments

New Sonata Audiences Technology Provides Brands With Insights Into Consumer Behaviour

As consumers are thrust into a more digital lifestyle by the restrictions put in place to curb the pandemic, TAPTAP Digital announced its Sonata Audiences technology to provide brands with critical insights about new patterns of behaviour continuing to emerge. To implement an effective, value-added communication strategy that keeps up with the evolving needs of consumers […]

By |2020-08-11T09:18:04+02:00August 5th, 2020|Industry news|0 Comments

Scan Display Designs And Builds Largest Temporary Covid-19 Hospital In Africa

South African exhibition, events and display company, Scan Display, was commissioned by the Western Cape Department of Health to transform four exhibition halls at the Cape Town International Convention Centre (CTICC) into four separate recovery wards for the temporary Covid-19 hospital. Although building a temporary hospital was not something the Scan Display team had done […]

By |2020-08-11T09:19:04+02:00August 4th, 2020|Industry news|0 Comments

Sign Africa Live Presenting Free CorelDRAW Power Half Hour

Sign Africa LIVE and CorelDRAW Master Mo Jogie will present a free CorelDRAW Graphics Suite Power Half Hour online filled with bonus content on Thursday, 6 August at 11am. From Creation to Completion, break down creative barriers with CorelDRAW® Graphics Suite 2020. Find all the professional vector illustration, layout, photo editing and typography tools customers […]

By |2020-08-03T08:24:57+02:00July 29th, 2020|Industry news|0 Comments

Home-Based Working Can Be Tricky For Creatives

Havas Southern Africa Chief Creative Officer, John Davenport, discusses ways that creatives can survive Working From Home (WFH). Although the nature of work and productivity is an area into which there has been a huge amount of research (because it is a lucrative area for academics to study) there has been very little research into home-based […]

By |2020-08-03T08:25:15+02:00July 28th, 2020|Advertising news, Industry news|0 Comments

Hyper-Personalisation Is A Key Tool In Delivering Customised Content

Candice Lee Reeves, Senior Digital Copywriter at Everlytic, asks: how do you personalise and deliver customised content to a large, broad and varied customer base? In today’s ‘noisy’ online sphere, the best way to differentiate a business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. […]

By |2020-07-27T09:23:19+02:00July 22nd, 2020|Industry news, Marketing|0 Comments

Loeries Announces New Chairperson And 2020/21 Board

Loeries recently held its annual general meeting, where a new board was appointed for 2020/2021. Fran Luckin, Chief Creative Officer at Grey Africa, was elected as the new chairperson, taking over from Tseliso Rangaka, Chief Creative Officer at FCB Joburg and Hellocomputer. ‘I am delighted to be joining this incredible team of industry captains to propel […]

By |2020-07-27T09:23:35+02:00July 20th, 2020|Industry news, LOERIES|0 Comments

Immersive Digital Experiences Create Love For Brands

Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]

By |2020-07-27T09:23:43+02:00July 20th, 2020|Advertising news, Industry news|0 Comments
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