#Loeries2020 – Modern Marketing Expo

The Loeries Induct Industry Guru Into Hall Of Fame And Announce Marketing Leadership and Innovation Award

Boniswa Pezisa, Net#work BBDO’s Group Chief Executive, is this year’s Loeries Hall of Fame inductee. Chicken Licken’s Managing Director and Chief Marketer, Chantal Sombonos-Van Tonder, has won the 2020 Marketing Leadership and Innovation Award. Pezisa is a lover of life, hats and other accessories, and she has experience in delivering breakthrough communications strategies across a wide range […]

By Modern Marketing News|2020-11-26T13:17:15+02:00November 24th, 2020|#Loeries2020|0 Comments

The Business Of Belonging At #Loeries2020

Jess Weiner, CEO of Talk to Jess, was one of the speakers at the #Loeries2020 Creative Week. Her presentation was based on the business of belonging: how inclusivity evolved the world’s most famous doll. ‘Although I initially started talking to women and girls, I realised that in order to make a real systemic impact, you […]

By Modern Marketing News|2020-11-20T11:33:42+02:00November 19th, 2020|#Loeries2020, Industry news|0 Comments

Visceral Creativity At the #Loeries2020

Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity. She said that during her time as a designer, there is one word that sums up her approach to creativity, and that is ‘ideas’. ‘What I mean is that conceptual thinking is […]

By Modern Marketing News|2020-11-20T11:34:22+02:00November 19th, 2020|#Loeries2020|0 Comments

Facebook And Red & Yellow Support Young Talent Through #Loeries2020 Partnerships

Red & Yellow Creative School of Business in Cape Town, joins forces with Africa and the Middle East’s premier award as the official education partner of the Loeries. Facebook is sponsoring the Student Category at the Loeries in order to champion diverse and young creative talent, for the fifth consecutive year. This includes the much-coveted […]

By Modern Marketing News|2020-11-20T11:35:56+02:00November 19th, 2020|#Loeries2020|0 Comments

#Loeries2020 Creative Week Speakers Share Tips On Creating Purposeful Campaigns

Loeries media partner, Modern Marketing, asked some of the 2020 Loeries Creative Week speakers why advertising awards are important for the industry as well as their tips on creating successful and purposeful campaigns. Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries Creative Week broadcasts […]

By Modern Marketing News|2020-11-10T09:27:20+02:00November 4th, 2020|#Loeries2020|0 Comments

Sanlam Offering Financial Insights And Tools To Creatives At #Loeries2020

The theme of the 2020 Loeries Creative Week is #CreateChange, and Sanlam will be offering financial insights and tools to creatives who work in this fast-paced industry that sees many talented individuals struggling to find time to focus on financial planning. Sanlam has affirmed its commitment to South Africa’s creative industry through a partnership with […]

By Modern Marketing News|2020-11-10T09:25:40+02:00November 3rd, 2020|#Loeries2020|0 Comments

Loeries 2020 Awards Judging Commences

More than 175 regional and international judges will be judging more than double the submissions received when compared to the previous year for the Loeries. This further adds to the usual excitement felt during this annual highlight on the creative calendar. The team of esteemed international Jury Presidents – who will be the Jury overall […]

By Modern Marketing News|2020-09-28T08:40:32+02:00September 22nd, 2020|#Loeries2020, Advertising news|0 Comments