According to Natalie Pool, Head of Social at VMLY&R South Africa, content in the time of Corona is a minefield. Social distancing doesn’t mean you have to become anti-social. If anything, brands should be more social than ever before. But it’s how they do it, that counts. Don’t be flippant. Don’t be gimmicky. Don’t take advantage […]
Meltwater states that data from a social media sentiment analysis indicates that the general consensus around Coronavirus is progressively negative around the world, with 83% of social media mentions on ‘coronavirus’ being negative in March. These feelings are attributed to the virus’s impact on stock markets, working environments, restrictions put in place, the sickness and […]
According to Dawn Rowlands, CEO of Dentsu Aegis Network, all of us have been impacted by the spread of Coronavirus (or COVID-19) and therefore it is imperative that marketers equip themselves with agile strategies that can help navigate the potential obstacles and barriers to revenue and success; and it is key that they address how […]
According to R-Squared, some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, e.g. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed […]
According to Sandra Gordon, CEO of Stone Soup PR, any crisis calls for strong leadership, delivered with clear, concise communications. Failure to address the many communications issues related to a crisis only deepens misunderstanding and fear and creates further havoc. President Cyril Ramaphosa stepped up to the plate when he announced COVID-19 a national disaster. […]
It is crucial that events around the globe are cancelled or postponed to slow down the spread of COVID-19. The following events have taken these steps, Nedbank IMC 2020, Prism Awards 2020, Cannes Lions International Festival of Creativity, American Association of Advertising Agencies and Advertising Week Europe to name a few. Despite the economic costs involved in this decision, the […]
Richard Mullins, director for Europe, Middle East & Africa at Acceleration, says cross-channel marketing simply means continuing engagement with a customer or prospect in a different channel to the one in which the brand first encountered them. For example, an ecommerce store can send a remarketing email to a registered user on its website who […]
Physical traits (such as vocal tract dimensions) combined with harmonics and speech patterns create a unique digital pattern or voiceprint that is then used to identify a customer stated Gerrit de Villiers, Presales Manager Inovo. Although there are other benefits (such as enhanced CX through quicker customer identification), this technology has been primarily used to […]
According to Chris Botha, Group Managing Director at Park Advertising, audience equals income. This equation has been true in the media game for years. In theory, it all makes sense. We’re all familiar with the concept of ‘clickbait’ (content whose main purpose is to attract attention and encourage visitors to click on a link to […]
According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels and platforms through which to interact with their customers, […]