Kirsty Dugmore, Chief Growth Officer of SugaSpice, elaborated on how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and neuro-marketing to better understand consumers’ purchasing and brand decisions at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation. According to Dugmore, marketing has come a very long way over the past decade. […]
Jason Liebenberg, Business Unit Director, Hoorah Digital, says that despite the proliferation and increasing ubiquity of channels like instant messaging and social media, email remains a powerful way for brands to reach their audience, and the reasons for this are simpler than one might imagine. Two-hundred-and-eighty-one-billion. That’s a lot of emails being sent every day […]
Ryan McFadyen, co-founder and strategic head at HaveYouHeard, outlines his vision of influencer marketing best practice. Integrated thinking is key Don’t treat influencer marketing as a tactic or inconsequential add-on to a campaign. What works today is integrated thinking and integrated execution. Use influencer marketing with purpose and based on insight so that it can […]
Firejuice founder, Bernard Jansen, explains how small to medium businesses will benefit from managing their marketing internally as well as who should be in charge of the marketing function. Research conducted by Firejuice amongst entrepreneurs shows that only 24% of businesses do marketing internally while the other 76% don’t employ a marketing person for the […]
Judith Middleton, CEO of DUO Marketing + Communications, discusses why LinkedIn is key to effective B2B digital marketing. She unpacks why LinkedIn is different to other platforms and mentions that it continues to grow in South Africa and will likely surpass Twitter. According to We Are Social’s Digital in 2019 report, the number of active […]
Fuelled by technological innovation, there are multiple new ways for brands to communicate and interact with consumers. Every consumer experience has the potential to change their attitude and behaviour towards your brand and yet budgets and resources simply cannot cover all touchpoints. This means it is more important than ever to pinpoint the moments that […]
The main reasons organisations turn to Artificial Intelligence (AI) and Machine Learning is that they dramatically improve efficiency, can reduce errors and save time. They are also used to produce exceptionally detailed and useful business performance analysis. This is according to Ashleigh Wainstein, director of Martech firm, Social Places. The use of AI and Machine […]
HaveYouHeard co-founder and Head of Strategy, Ryan McFadyen, says the best word to describe the state of influencer marketing in South Africa is ‘fledgling’. And that is why, while both budget for and reliance on influencer marketing is growing year-on-year, there is considerable uncertainty and hesitation when it comes to fully adopting the medium as […]
Estelle Nagel, Marketing Manager at Gumtree South Africa, says in the Golden Age of information, we know more about consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online. However, if current trends are an indication of what’s to come, the […]
Wayne Flemming, founder and managing partner at Brandtruth//DGTL, says that in our digital world, video has once again become the star and is great when you’re at home watching YouTube content on your iPad or scrolling through IGTV on your phone. Where does audio fit into this visually saturated world of marketing? Images help to […]