Our Modern Marketing Digital TrendCamp video features Adam Jayes, Head of Digital at Havas, who discusses how to build a successful brand online. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising, branding and marketing trends and topics. Send a 3-4 minute audible […]
Kirsty Dugmore, Chief Growth Officer of SugaSpice, elaborated on how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and neuro-marketing to better understand consumers’ purchasing and brand decisions at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation. According to Dugmore, marketing has come a very long way over the past decade. […]
Anne Dolinschek, Founder and Chief Strategist at Nfluential, focused on using influencers as a marketing channel at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation. Dolinschek reveals why influencers are an important channel and how if the right types of influencers are used in the right way, they can bring immense value to brands. […]
Tholoana Qhobela, Chief Strategy Officer at Havas South Africa, gave a presentation on building a good relationship with your audience and detailed how brands can forge a meaningful relationship with their target audiences at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation. Qhobela mentioned that brands need to analyse the extent to which they can forge […]
Kagiso Musi, Group Managing Director at Meta Media, showed #ModernMarketingTrendcamp delegates how they can use data to create insight-rich media campaigns. Read more about Musi’s presentation highlights, where she discusses how she uses her experience to strategically approach business opportunities and solve problems and challenges more holistically. Digitisation and data WiFi has replaced most of […]
Renier Meyer, Account Strategist at Google Premier Partner, iLEAD et al, discussed how you can maximise your brand campaign reach with Google at the #ModernMarketingTrendCamp. This article highlights key takeaways from his presentation. Google Searches are growing roughly 45% every year and with more than 3 Billion searches predicted in 2019, so it is crucial […]
Gilbert Kumpukwe, Senior Campaign Manager at Version Eight, focused on achieving business growth through effective digital branding and marketing strategies at the #ModernmarketingTrendCamp. This article highlights key takeaways from his presentation. Key digital marketing strategies for 2019/20: The marketing rule of seven: it takes about six to seven times for some people to see your brand’s […]
Delegates saw presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries at the first #ModernMarketingTrendCamp, which was held at the Gallagher Convention Centre on 11 and 12 September. Mohammed Jogie, Strategy and Design at MSD, presented insights into creative problem solving with the help of ground-breaking research from around the […]
The #ModernMarketingTrendCamp will take place on 11 and 12 September 2019 at the Gallagher Convention Centre, where industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries. #ModernMarketingTrendcamp speaker, Mohammed ‘Mo’ Jogie, Strategy and Design at MSD, will illustrate how award-winning solutions to business problems see the light of day. He […]
Gilbert Kumpukwe, Senior Campaign Manager at Version Eight, will discuss effective digital marketing strategies that increase brand awareness and sales at the upcoming #ModernMarketingTrendCamp, taking place on 11 and 12 September 2019 at the Gallagher Convention Centre. Kumpukwe will describe the art behind the product recognition degree by consumers through brand management and strategy development, considering consumer […]