Building A Strong Digital Marketplace Strategy Is Not Optional

Haydn Townsend, Managing Director at Accenture Interactive Africa, says small, agile companies are enjoying great success in digital marketplaces. As digitally native businesses that can evolve on the fly, these brands are capitalising on the multitude of shoppers on the likes of Amazon, Alibaba, click and collect models and food delivery ecosystems. However, a disruptive […]

By |2021-05-10T09:01:16+02:00May 3rd, 2021|Industry news|0 Comments

Strategically Using Data To Optimise Customer Experience

Inovo CEO Wynand Smit says detailed analytics, which is only possible with good data, can drive efficiencies throughout the business. Optimising customer experience (CX) by leveraging emerging and new technology results in a host of positive spin-offs for businesses but it must be approached in a methodical and strategic manner. Every intervention or technology application relies […]

By |2021-05-10T09:02:01+02:00Apr 28th, 2021|Industry news|0 Comments

Creating A Data-Driven Workplace Culture

Jacki McEwen-Powell, founding partner and strategist at Eclipse Communications, says today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies need to engage with employees more than ever before. This is underlined by Beekeeper’s Internal Communications Trends in 2021, which notes that in 2020, 84% of employees felt their […]

By |2021-03-19T09:57:34+02:00Mar 17th, 2021|Industry news|0 Comments

Data Lies At The Heart Of Online Immersion

Shaune Jordaan, Hoorah Digital CEO, states that applying the right kind of data, as with technology in general, has the potential to streamline operational efficiencies and strengthen the quality of decision-making. It is critical that brands understand that data lies at the heart of online immersion. When it comes to creativity in marketing, and advertising […]

By |2021-01-22T08:32:50+02:00Jan 19th, 2021|Digital marketing|0 Comments

Data And Innovation Foster Meaningful Customer Relations

Robin Fisher, regional VP of Emerging Markets at Salesforce, says the company’s research found that standards of customer engagement are shifting again, and that marketers in South Africa are prioritising innovation in a radically altered landscape.  Salesforce’s State of Marketing report shows that as technology drives customer expectations to new heights, marketers in South Africa […]

By |2020-06-08T11:13:56+02:00Jun 2nd, 2020|Marketing|0 Comments