Empathy Is Key To Demonstrating A Brand’s Commitment To Authenticity

According to Reagan Kok, Hoorah Digital CEO, it is worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. Empathy is the ability to understand or share another person’s feelings or experiences. By implication, this suggests that empathy in the business context is about placing the needs and desires of the customer [...]

By |2021-10-24T09:54:58+02:00October 24th, 2021|Industry news|0 Comments

Addressing Consumers’ Rising Brand Expectations

According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, alongside emphasis on hygiene and handwashing, people are seeking fitness classes online and returning to the weekly ‘big shop’ for the first time in years. People’s expectations of businesses and brands are rising – working out the implications will be critical to businesses’ survival. […]

By |2021-02-12T09:06:39+02:00February 10th, 2021|Branding, Customer Experience (CX)|0 Comments
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