Adapting Digital And Marketing Strategies To Changing Consumer Behaviour

According to Desirée  Gullan, co-founder and executive creative director of G&G Digital, a major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline. Marketing professionals, businesses and organisations need to adapt to this behaviour change. Many marketing professionals were unprepared for the digital revolution that came with the 2020 […]

By |2021-02-01T09:28:43+02:00Jan 25th, 2021|Digital marketing|0 Comments

How Brands Can Capitalise On Digital Strategies

Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]

By |2020-11-13T09:00:57+02:00Nov 11th, 2020|Branding|0 Comments

Industry Interview: Michael Gullan On Growing Up With An Extreme Love Of Advertising

In our exclusive Modern Marketing Industry interview series, the founder and CEO of G+G Digital and G+G Advocacy, Michael Gullan, discusses his 31-year long career in advertising, industry transformation, his favourite campaigns, and more. Early life ‘I have been part of the industry for 31 years. I actually started when I was sort of a four or […]

By |2020-09-28T08:41:41+02:00Sep 22nd, 2020|Industry news|0 Comments

Agencies Are Pivoting To Digital

Desirée Gullan, co-founder and Executive Creative Director of G&G Digital, discusses how digital came to the rescue when the pandemic struck. The scale of disruption during the Covid-19 pandemic has forced communications agencies globally to rethink their strategies, which, for many, has meant a radical pivot to be more digital. Important insights when pivoting to […]

By |2020-09-28T08:40:42+02:00Sep 22nd, 2020|Branding|0 Comments

Marketers Can Add Value With Webinars

Michael Gullan, co-founder and Managing Director of G&G Digital, states that while adjusting to a new way of working, businesses are embracing technology and employees are learning new skills, as they look at digital tools and platforms to stay connected and productive. The Covid-19 pandemic forced millions of people around the world into lockdown and […]

By |2020-06-15T09:53:18+02:00Jun 8th, 2020|Marketing|0 Comments