Bontle Sibanda, senior account executive at Tribeca Public Relations, says that as PR professionals, we are creative by nature. This means we should not apply a one-size-fits-all approach to our strategies or campaign ideas. We should constantly challenge ourselves to come up with unique and tailored approaches that reflect the individuality of each client and their audiences. As Richard Branson wisely [...]
As we face large-scale problems like extreme weather events, political unrest and cyber threats, organisations of all sizes and across all sectors are recognising the need for proactive communication strategies. Beki Zondo and Kutloano Makgoro from Serufe outline trends that will be important in the public relations industry for the year. 1. AI-Enhanced Data Analytics In the dynamic realm of public [...]
Media relations involves awareness about different brands and connecting them with the relevant target audiences through different media channels. Khaya Thwala, public relations account manager at Flow Communications, shares nine tips for effective media relations. Dedicated content writers: once you have a clearly defined media relations strategy, it is good to have a dedicated content […]
According to Obren Msuku, Managing Director of Msuku Media, the big strategic question as we enter 2021 surely must be not how to slash all costs, but how to optimise spend in areas that help the business survive the current crisis while still positioning itself for future growth. Within the realm of brand communication, public […]
Our exclusive Modern Marketing Industry Interview series features industry legends such as: Preetesh Sewraj, Ipelegeng Thibedi, Mpume Ngobese, Steph van Niekerk, Fran Luckin, Lerato Songelwa, Michael Gullan, Suhana Gordhan and Boniswa Pezisa, who took us through their career journeys. Don’t forget to subscribe to our YouTube channel for more videos on advertising, branding and marketing trends and […]
According to Liesl Simpson, MD at Evolution PR, for any corporate, stakeholder support is crucial. However, in order to achieve this, the organisation needs the assistance of various communication channels, especially a PR agency that understands the company’s industry. The importance of creating a favourable impression is hard to overstate in all walks of life, […]