Public Relations A Crucial Element In Brand Communication During A Pandemic

According to Obren Msuku, Managing Director of Msuku Media, the big strategic question as we enter 2021 surely must be not how to slash all costs, but how to optimise spend in areas that help the business survive the current crisis while still positioning itself for future growth. Within the realm of brand communication, public […]

By |2021-02-12T09:06:33+02:00Feb 10th, 2021|Branding, Marketing|0 Comments

Modern Marketing Industry Interviews 2020 Recap

Our exclusive Modern Marketing Industry Interview series features industry legends such as: Preetesh Sewraj, Ipelegeng Thibedi, Mpume Ngobese, Steph van Niekerk, Fran Luckin, Lerato Songelwa, Michael Gullan, Suhana Gordhan and Boniswa Pezisa, who took us through their career journeys. Don’t forget to subscribe to our YouTube channel for more videos on advertising, branding and marketing trends and […]

By |2020-12-11T11:00:01+02:00Dec 9th, 2020|Industry Interview|0 Comments

Measuring The Effectiveness Of Public Relations

According to Liesl Simpson, MD at Evolution PR, for any corporate, stakeholder support is crucial. However, in order to achieve this, the organisation needs the assistance of various communication channels, especially a PR agency that understands the company’s industry. The importance of creating a favourable impression is hard to overstate in all walks of life, […]

By |2020-08-11T09:19:10+02:00Aug 3rd, 2020|Branding|0 Comments