The Human Element Enhances Communication Between Brands And Audiences

According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]

By |2021-02-26T08:59:43+02:00Feb 23rd, 2021|Branding, Digital marketing|0 Comments

Using Marketing Phrases That Build Trust

According to Kristen McCormick, Senior Managing Editor at WordStream, reducing uncertainty is only the first part of the equation when writing effective marketing copy. You also have to build trust. Here are some phrases to include in your assets to give customers more reasons to continue engaging with you: Check out our testimonials page. See our […]