Managing Director of PR Worx, Madelain Roscher, shares what to expect for 2020 in the public relations and communications sector. As we embark on a new decade complemented by the fastest technological growth we have seen in human history, we can expect ample new trends and advancements to sweep across the various industries, ushering in a different approach […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]
Anine De Wet, co-founder and managing director of Cape Town through-the-line agency 2AM addresses the issue of gender roles in the workplace. 2AM, which De Wet co-founded with Marco Russilillo in 2014, was recently acquired by Hoorah Holdings, where she retains the role of MD. As the battle for gender diversity lingers in South Africa, […]
Lisa Schneider, managing director of the Digital School of Marketing, says that the internet can be looked at as a global collection of interconnected networks. Not only are the things we use becoming more interconnected, but they are also able to access the internet, which opens up a new frontier of opportunities for digital marketers. When we […]
According to the South African Council of Shopping Centres (SACSC), Artificial Intelligence (AI) has become a critical feature in the digitisation of in-store retail, personalising the customer experience and creating a more engaging retailer consumer interaction. For retailers, both big and small, AI is more than just a buzzword. It is creating new opportunities while […]