Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity. She said that during her time as a designer, there is one word that sums up her approach to creativity, and that is ‘ideas’. ‘What I mean is that conceptual thinking is […]
Red & Yellow Creative School of Business in Cape Town, joins forces with Africa and the Middle East’s premier award as the official education partner of the Loeries. Facebook is sponsoring the Student Category at the Loeries in order to champion diverse and young creative talent, for the fifth consecutive year. This includes the much-coveted […]
On 11 November 2020, Modern Marketing attended Pernod Ricard South Africa’s launch of the #SisonkeMzansi campaign at their offices Woodmead. Pernod Ricard will be ‘gifting different’ this festive season by investing in the local economy through the campaign. The company has partnered with Springbok stalwarts Siya Kolisi and Cheslin Kolbe. The duo will be encouraging […]
Jerome Cohen, CEO of Off Limit Communications, says 2020 has presented an unexpected curveball for Adland. Fundamentally, the core of experiential marketing agencies is human contact. Take that away and a business is not only brought to its knees but is on its death bed. Cohen shares insights that will encourage businesses to stay strong […]
Our Modern Marketing Digital TrendCamp video features Kate Thompson-Duwe, Head of Strategy: Arts & Entertainment at AMPlify (entertainment division of Eclipse Communications), whose video focuses on diversifying your offering for continued audience awareness during a pandemic. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. […]
Loeries media partner, Modern Marketing, asked some of the 2020 Loeries Creative Week speakers for their opinion on transformation and diversity in the branding and advertising industry and what could be done to address these issues. Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries […]
According to Attic Rush, creativity in advertising, most of the time, refers to the creative itself. In the ‘good old days’, advertising media was limited to print, radio and TV. Then entered the digital world. As mobile devices become more common, mobile screens are where the majority of consumers’ eyeballs are. Although the story and the […]
Myles George, Global NeedScope Director, says that not so long ago, it seemed quite straightforward for companies to align with a purpose. Corporate social responsibility meant giving back in some way. For many companies it was a way they could drive their reputation and give their employees the opportunity to contribute to a worthy cause. It […]
James Moffatt, CEO of Promise Agency, says any business making use of an external agency to manage their communication needs will probably have heard the two cardinal business buzzwords for 2020: adaptability and agility. But has this sentiment impacted the service that has been delivered? Has your company’s strategic messaging changed as a result? Has your […]
Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]