Rohan Reddy, Executive Creative Director for the McCann Africa network, says just three months ago, most had never heard of ‘the Coronavirus’, but now it is a household word. In response, countries are shutting their borders, denying visas and grounding airlines. Schools and universities are closing, supermarket shelves are being emptied of everything from toilet […]
Jane Ostler, the Global Head of Media, Insights Division at Kantar, says advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: Ssome advertisers are shifting their media budgets between channels, while others are postponing campaigns or, in certain categories, cancelling planned activity altogether. As Nigel Hollis said in […]
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop, reckons that we are all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced as load shedding has once again become one of the most used buzzwords in South Africa. But while we wait for the government to […]
According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels and platforms through which to interact with their customers, […]
Roman Magis – Principal Director: Video, Advertising and Content for Accenture in South Africa – states that modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action. The media landscape continues […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]
According to Cindy Diamond, Group Sales Director at Mediamark (Kagiso Media), good storytelling is at the core of some of the most successful marketing and advertising campaigns of the past few decades. The secret lies in creating a meaningful link between your brand and the consumer’s reality, dreams and aspirations. Our ability to tell stories […]
A 2017 study by global management consulting firm McKinsey & Company found that the world’s most creative companies financially outperformed their peer firms in revenue growth, return to shareholders and net enterprise value (the assessment used M&C’s Award Creativity Score). Emma Odendaal, Digital Director at John Brown Media says if creativity and business performance is directly […]
Wynand Smit, CEO Inovo, says organisations must first conduct an honest assessment of their existing self-service offerings and how effectively these are meeting customer expectations. The reality is that when it comes to self-service, most South African businesses do not fulfil even the most basic customer demands. This is where analytics become crucial to understand […]
Brands should not forget about the ability of radio station presenters and DJs to help them connect with customers and drive interest in their products and services among consumers, states Charlie Wannell, Head of Marketing at Mediamark. Here are some reasons why activations that tap into the influence of radio personalities work so well: Radio […]