Richard Lord, Media and Operations Director, Meta Media, says everyone wants to know what 2020 has in store for those in media and advertising. He focuses on the continued growth and movement of audiences to online video streaming. The pace of on-demand video continues unabated. We have a new entrant into the marketplace: Apple TV+. […]
According to Natalie Pool, Head of Content at VMLY&R South Africa, content writing and now more specifically the burgeoning field of user experience (UX) writing is not like conceptual copywriting. We are not trying to outsmart our audience or make them wonder if they should change their mind. As content designers, we are here to […]
Federico de Nardis, GroupM Sub Saharan Africa CEO, says ‘The Great Disruption’ is here and these are dangerous days for advertisers, at least those who have used television as the foundation of their communication strategy. Google and Facebook on the one hand and Netflix on the other have structurally undermined a century-old economic model: the […]
Chris Botha, Group Managing Director of Park Advertising, says it’s the time of year where everyone can tell you how many weeks, days, minutes and seconds there are left until they go on holiday. It is human nature to ‘look forward’ to a better tomorrow. There is something quite natural about it. Our beloved country has […]
Noah Khan, Regional President of Digital and Innovation for Central East Europe, Middle East and Africa at TBWA and Digital Arts Network (DAN), suggests that rather than having a pessimistic attitude to new technologies, we need to instead get a grip on understanding all the moving parts and then look for synergies and the opportunities they […]
Margie Knap, Client Lead at Meta Media, says that at least 48% of all TV viewing adults 15 years + were glued to their screens during the two hour Rugby World Cup 2019 Final broadcast, and their kids also tuned in. No gender filters were included (women also watch rugby!). It is important to note […]
Women empowerment, gender representation and diversity are some of the key issues that have been trending recently and many brands and companies have joined the movement. SheSays Cape Town has partnered with Kantar, the world’s leading data, insights and consulting company, to conduct the first-ever gender diversity survey in South Africa’s advertising and marketing sector. […]
According to BrandQuantum, customers are become increasingly tech-savvy and have access to brands across a global marketplace. To compete in this market, brands have to evolve to meet customers’ needs and exceed their expectations. Technology is imperative to connect with customers, improve experiences and drive customer loyalty. The global marketplace does not restrict customers to […]
Andrew MacKenzie, MD of Boomtown, states that there has been a lot of industry talk about the quality and standard of creativity delivered by brands and their creative partners – especially over the last five years. The truth is there have been the couple of standout pieces, generally aligned to a hot political story or […]
Cindy Diamond, Group Sales Director at Mediamark, states that recent surveys conducted separately by Jacaranda FM and East Coast Radio revealed similar learnings, with an overwhelming number of participants (75% +) stating that they actively engage in shopping on Black Friday either in-store or online. These audience surveys disclosed that the most popular Black Friday shopping […]