In the past few years, young people lived in the moment and it was all about experiences. Now, the lockdown has given them time to reflect on what is more important, making them ultra-intentional about their choices, states Ronen Aires, Founder and CEO of Student Village. Brands need to be on board with supporting youth, […]
Wayne Flemming, founder and Managing Director at Brandtruth//DGTL says that the internet lasts forever, but can your brand’s reputation? To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. Today, almost everyone’s a critic, complete with an unfiltered opinion. […]
Kantar’s BrandZ™ Top 30 Most Valuable South African Brands Ranking is commissioned by WPP, and the valuation behind it was conducted by brand equity research experts Kantar. The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 15th year. First National Bank (FNB) […]
According to Nonhlanhla Koza, Business Partner at Oliver South Africa, just as businesses are no longer just selling products, or differentiating on price, customers are no longer buying products or solutions; instead, they are buying experiences or expertise. They are looking for service providers and suppliers that can pay attention to (and fix) the pain […]
At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be entertained and offered value beyond a social media post. In essence, consumers today want to immerse themselves, with ease, in what you, as a brand, have to say. Virtual and augmented reality (VR and AR) is fast […]
Colop Marking Solutions SA has announced that the new e-mark create, which is ideal as a personalisation and marketing tool, is now available in South Africa. The palm-sized mobile printer, suitable for creatives, makes printing in colour directly on any absorbent surface possible, with just a simple sideways swipe of the device. All kinds of […]
According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History shows us that companies typically opt to go dark during […]
Edward Herridge, Finishing Artist at Grey Advertising, states that design must attract attention in order to expand the legend (brand) of an agency’s clients. Now is the time of the emerging new normal, new patterns and increased chaos. Now is the time to allow the designer to expand. This is important since the product of […]
According to Liesl Simpson, MD at Evolution PR, for any corporate, stakeholder support is crucial. However, in order to achieve this, the organisation needs the assistance of various communication channels, especially a PR agency that understands the company’s industry. The importance of creating a favourable impression is hard to overstate in all walks of life, […]
Kantar states that governments around the world are slowly reopening societies and economies, but in South Africa we are still facing the eye of the Covid-19 storm. Although shops, restaurants and cinemas are re-opening, many of us are reluctant to get back to our old way of life. While 50% of us are keen to […]