Our Modern Marketing Digital Trendcamp features Gilbert Kumpukwe, Head of Performance and Strategy at Version Eight Media, whose video focuses on Ecommerce – Brands Selling Online. The video is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video […]
The Brand Cartel is offering to help businesses upload the COVID-19 banner for free. This comes after the government announced a new order for all websites ending in .za Domain Name Authority to include a link to the official COVID-19 resource portal for South Africa. This initiative aims to help all small businesses during this trying time, […]
According to Natalie Pool, Head of Social at VMLY&R South Africa, content in the time of Corona is a minefield. Social distancing doesn’t mean you have to become anti-social. If anything, brands should be more social than ever before. But it’s how they do it, that counts. Don’t be flippant. Don’t be gimmicky. Don’t take advantage […]
Lukanyo Bushwana, Strategist at The MediaShop, says as the old adage goes ‘one man’s loss is another man’s gain’. Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure to certain mediums and increasing consumption of others. According to Nielsen, staying put in our homes can […]
Meltwater states that data from a social media sentiment analysis indicates that the general consensus around Coronavirus is progressively negative around the world, with 83% of social media mentions on ‘coronavirus’ being negative in March. These feelings are attributed to the virus’s impact on stock markets, working environments, restrictions put in place, the sickness and […]
Stephanie Matterson, MD of Kaufman Levin Associates (KLA), has been in the business of understanding consumers for the past two decades and analysing patterns and anticipating trends. She believes that we are in an unprecedented stage in our history which demands that we create circumstances that allow complexity to surface. In today’s fast-paced, digitally-driven world, […]
According to R-Squared, some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, e.g. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed […]
Offlimit Communications stressed the fact that the Coronavirus is affecting brands and the marketing industry as a whole. As the virus outbreak spreads, the world’s biggest and smallest companies have begun making contingency plans to ensure minimal impact. Self-quarantine, working from home and social distancing may help mitigate the coronavirus but it also threatens to […]
According to Paula Sartini, founder and CEO at BrandQuantum, technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work report, until now only 44% of global companies have embraced the […]
According to Sandra Gordon, CEO of Stone Soup PR, any crisis calls for strong leadership, delivered with clear, concise communications. Failure to address the many communications issues related to a crisis only deepens misunderstanding and fear and creates further havoc. President Cyril Ramaphosa stepped up to the plate when he announced COVID-19 a national disaster. […]