Saskia Schuldig from 1-grid states that the 2020 budget speech raised concerns for various sectors upon the announcement of South Africa’s third recession since 1994. According to Statistics SA, the economy contracted by 0.8% in the third quarter and 1.4% in the fourth-quarter of 2019. Various businesses may feel the pressure of success; profitability and […]
Richard Mullins, director for Europe, Middle East & Africa at Acceleration, says cross-channel marketing simply means continuing engagement with a customer or prospect in a different channel to the one in which the brand first encountered them. For example, an ecommerce store can send a remarketing email to a registered user on its website who […]
According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels and platforms through which to interact with their customers, […]
Rob Anderson, CEO of Brand Hubb, recalls that Facebook was born in 2004, but its ‘newsfeed’ only showed up in 2006, with the like button premiering in 2007. Back then, there was no talk about algorithms because everything was seen in a chronological order, which meant you never missed a post from a friend or […]
According to Paula Sartini, founder and CEO at BrandQuantum, the market is saturated with brands and companies are competing for customers on a global landscape. Competition in today’s business landscape has never been fiercer. At the same time, customers want to be delighted in every customer engagement and with so much choice, they aren’t afraid […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]
Thuso Mmotlana, Buyer at The MediaShop, asks, with all the noise and clutter in the market, how a brand can illuminate itself to have a long and productive life as well as make a mark in cultural and artistic history – like Ladysmith Black Mambazo. On 11 February 2019, I heard the sad news of […]
Cape Town based fashion and lifestyle agency, The Press Room, receives an influx of emails and DM’s via social media from content creators seeking tips, advice and how to be a part of their PR list. So the agency has put together a few essential tips for upcoming ‘Influencers’. Establish your brand and find your […]
Brands should not forget about the ability of radio station presenters and DJs to help them connect with customers and drive interest in their products and services among consumers, states Charlie Wannell, Head of Marketing at Mediamark. Here are some reasons why activations that tap into the influence of radio personalities work so well: Radio […]
According to HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, using influencers to build your brand’s credibility is very different from using influencers to create awareness for a new product launch. These are the two most important things marketers should remember about influencer marketing. Influencer marketing is not a one-size-fits-all channel. It succeeds in myriad […]