Rob Anderson, CEO of Brand Hubb, recalls that Facebook was born in 2004, but its ‘newsfeed’ only showed up in 2006, with the like button premiering in 2007. Back then, there was no talk about algorithms because everything was seen in a chronological order, which meant you never missed a post from a friend or […]
According to Adriaan Gouws, Director: Client Leadership, Middle East and Africa at Acceleration, consumer insight around culture, purchase behaviour, brand sentiment and advocacy are some of the key drivers behind relevant consumer engagement. Ask any marketer, salesperson or creative director – the desire and need for consumer insight is one of the most important elements in […]
According to Bluegrass Digital CEO, Nick Durrant, to earn long term trust and loyalty, business leaders must raise the bar and exceed customer expectations. This is the greatest challenge and can only be achieved by giving customers exactly what they expect – and even more. Understanding user expectations and designing the entire user experience towards […]
Cape Town based fashion and lifestyle agency, The Press Room, receives an influx of emails and DM’s via social media from content creators seeking tips, advice and how to be a part of their PR list. So the agency has put together a few essential tips for upcoming ‘Influencers’. Establish your brand and find your […]
Templar Wales, Partner at DYDX explains how you should approach digital transformation in 2020. Trend predictions are for Fendi, Gucci and Chanel. Even Louis Vuitton opening their new restaurant in Osaka is a trend for luxury brands, following Burberry, Ralph Lauren and Tiffany’s. But, in digital transformation, there are things that, if you aren’t already […]
Google quietly announced the phasing out of the manner in which it collects, stores and sells consumer information gathered by its super-dominant Chrome browser. According to Geoff Cohen, partner at DYDX, in theory, this is a win for consumers. ‘It can’t really be argued that removing weaponised data from the hands of increasingly intrusive, unequally regulated, […]
Bluegrass Digital CEO Nick Durrant says digital marketing should always start with an audit – it could benefit any business aiming to increase its online presence. Through strategic planning and implementation, an audit should lead to increased online sales conversions and offer a higher ROI on marketing spend. Companies can become more profitable through website […]
Charne O’Haughey, Social Specialist at Reprise Digital South Africa enquires how marketers and businesses are connecting with target audiences in 2020, given that there is an already large flock to social platforms. She also discusses social media trends for this year. It’s clear that social media has become an integral part of people’s lives, forming […]
According to Natalie Pool, Head of Content at VMLY&R South Africa, content writing and now more specifically the burgeoning field of user experience (UX) writing is not like conceptual copywriting. We are not trying to outsmart our audience or make them wonder if they should change their mind. As content designers, we are here to […]
Allison Day, digital marketing associate at WordStream, gives tips on how to get your Google Ads ready for 2020 and says that you should always aim for a high Quality Score. This improves your ads’ chances of being shown and decreases the amount you’ll need to bid on them. A high-performing Google Ads account that […]