Glenn Gillis, CEO of Sea Monster, says the problem with most loyalty programmes is that they are better categorised as rewards programmes. These are built around the concept of extrinsic incentives or, more simply, the external reasons or rewards that motivate the buyer. For example, a shopper would collect points for making a purchase and […]
Desiree Gullan, co-founder and executive creative director of G&G Digital, says ad-blockers present marketing professionals with a new challenge of how to break through the digital wall. One of the ways to do so is by crafting a digital strategy that speaks to modern generations, while resonating with the needs of older generations. What we […]
Engagement Factory says digital transformation is much more than merely buying IT tools and hoping they work. It is about buying the right digital capabilities, supporting your team in learning the right skills and changing the processes along the way. One of the most essential digital capabilities you can invest in is marketing automation, and […]
Andrew Bourne, Regional Manager – MEA, Zoho Corp, says the ‘headline’ section of a website should carry your business’s value proposition. How well you communicate the core value and qualities of your product or service here will make the visitor want to keep scrolling, learn more about you and ultimately choose you over other competitors. Your […]
Khethi Ngwenya, CEO of SchoolMedia, says Covid-19 has changed the way in which brands communicate with their target market. When it comes to youth marketing, it is important to look at what unites us during this time, even with social distancing. The reality is that with people having to be in isolation, most of the […]
According to InsideData, if you were considering removing email as a touchpoint in your communication journey, think again. Email marketing not only enables you to stay connected with your customers, but also influence their sale decisions. According to Hubspot’s latest statistics, email generates an astounding 3800% ROI, making it one of the most effective options […]
Fabio Longano, CEO and founder of TouchFoundry, says to create something successful you need to make sure there is an aspect of longevity and it is critical to maintain consistent marketing efforts. This means you need to keep engaging and reengaging with your audience to stay top of mind and ahead of the competition. As […]
According to Obren Msuku, Managing Director of Msuku Media, the big strategic question as we enter 2021 surely must be not how to slash all costs, but how to optimise spend in areas that help the business survive the current crisis while still positioning itself for future growth. Within the realm of brand communication, public […]
According to Samrat Sharma, John Rolston and Tom Birtwhistle from strategy+business (a PwC division), long before the novel coronavirus paralysed businesses globally, the chief marketing officer’s (CMO) role was evolving in scope, focus and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of […]
Grant Lapping, MD at DataCore Media, suggests that companies should be moving towards measuring the lifetime value of the customers they convert through their digital campaigns and channels. This is easier said than done because it demands that digital agencies look beyond digital campaign data and also draw on company-owned insights about their customer base. […]