Andrew Dabbs, Digital Media Strategist at The MediaShop, says that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. This new tactic creates some very interesting questions for marketers. The reason is that the Like has been […]
According to Jacqueline Raw, owner and founder of marketing consultancy, Ycagel, digital lead generation is not as complicated as it seems. If you’re clear about who you’re trying to reach, spend time crafting an unbeatable offer that drives value, clearly map out the online journey and automate well, you’re going to win and you’ll win […]
When Mosidi Seretlo started in the marketing industry, she knew nothing about marketing, she just loved solving business issues and getting consumers to buy the brands they were selling. She also loved seeing how campaigns and innovation were impacting on business results. Today, Seretlo is the founder of strategic marketing company Mosidi K Seretlo Consulting. […]
Nona Koza, Business Partner at Oliver South Africa, states that during austere times, marketing activities are among the first to be cut back, which is also often the wrong thing to do. It’s a mistake that brands make worldwide. Research shows the contrary is true: if you keep up your brand activity during tough times, […]
Gareth Hawkey, Group CEO, redPanda Software, states that integration is a really big worry and instead of merely implementing once-off development projects, businesses now need long-term strategies and engagements to ensure that the best solution is developed and that it creates synergies with existing processes. This is the real key to future-proofing your business. Global […]
Instagram is currently testing hiding post likes in seven countries. The new test feature allows you to see who liked your posts, but no-one else will be able to. Nfluential founder and Chief Strategist Anne Dolinscheck shares her thoughts on this. In a Twitter thread, Instagram said that they wanted users to focus on photos and videos, not the number of likes. [...]
Andile Qokweni, Business Unit Manager at The MediaShop, says that most kids today are plugged into devices like TVs, tablets and smartphones well before they can even ride a bike. Most kids watch what they want across all these platforms when they want to, no longer by appointment. It’s all about options now! Ensuring your content is available on the platforms [...]
According to CEO of SPARK Media, Gill Randall, the latest ROOTS 2019 data that has just been released enables users to analyse and interpret the evidence-based discoveries of modern based marketing. These detail how marketers can communicate meaningfully to potential consumers, influence their decisions and ultimately their actions. Marketers, advertisers and brand growth specialists are in the business of building brands, [...]
I’ve helped thousands of small business owners to make massively more sales than ever before. I am going to share my top marketing tips with you. 1. Get the best marketing advice Throw your old marketing guides and audio programmes in the recycling bin. You need to know what works today and the marketing landscape changes rapidly. Before putting any marketing tips or [...]