Rob Anderson, CEO and Founder of Brand Hubb, talks about a new decade – with it comes a new mindset to start shifting to customer-led marketing growth. Why? To put it simply, push marketing is losing relevancy fast, especially when consumers are being served hundreds of advertising messages by brands daily. We find ourselves in […]
When you own a franchise or are the exclusive licence holder for a brand in a territory, you inevitably understand the importance of marketing to drive sales, but often miss the critical role it plays in brand building. Long term, you need a strong brand to build a franchise. This is according to Marketing Consultant […]
Wayne Flemming, Founder and Managing Partner of Brandtruth//DGTL says that in the very near future, we will look back and see the J Curve of growth inspired by the rapid development of technology. Already experienced daily in Augmented Reality apps such as Snapchat or games like Pokemon Go and Ingress, cyberspace is increasingly merging with […]
Judith Middleton, CEO of DUO Marketing + Communications, says that for those planning their marketing tactics with the next generation in mind, both Generation Y (millennials) and Z trust editorial content (68% of respondents in both cases) and view earned content as their fourth and third most trusted advertising format respectively. In a recent online […]
We’ve compiled a list of our most popular articles of 2019, including award shows, launches, thought-provoking campaigns, opinion pieces and reports that gave great insight into the industry. January February March April May June July August September October November December
According to Natalie Pool, Head of Content at VMLY&R South Africa, content writing and now more specifically the burgeoning field of user experience (UX) writing is not like conceptual copywriting. We are not trying to outsmart our audience or make them wonder if they should change their mind. As content designers, we are here to […]
Allison Day, digital marketing associate at WordStream, gives tips on how to get your Google Ads ready for 2020 and says that you should always aim for a high Quality Score. This improves your ads’ chances of being shown and decreases the amount you’ll need to bid on them. A high-performing Google Ads account that […]
To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and marketing working together, there continues to be a great divide between these departments. And yet […]
Federico de Nardis, GroupM Sub Saharan Africa CEO, says ‘The Great Disruption’ is here and these are dangerous days for advertisers, at least those who have used television as the foundation of their communication strategy. Google and Facebook on the one hand and Netflix on the other have structurally undermined a century-old economic model: the […]
According to Ashleigh Wainstein, director of martech firm, Social Places, new tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. She discusses seven key trends that will define digital marketing in 2020. 1. Data visualisation will become even more important, particularly the consolidation of all marketing and operational touchpoints […]