Sean Sullivan, Business Unit Manager at The MediaShop, says that Generation Alpha is a growing and lucrative consumer market. Collectively, their spending power is huge. These kids are marketing’s newest power brokers. They’re already playing an outsize role in household buying decisions, even though the oldest among them is only nine years old. These children […]
Single-minded focus is key in an economy that is struggling and brands are fighting to be part of the consideration set. Marketers often overcomplicate the interaction they have with brands on different levels, which muddies the water for their consumers. This is according to Jedd Cokayne, Business Unit Manager at The MediaShop. Certain segments have […]
According to BrandQuantum, customers are become increasingly tech-savvy and have access to brands across a global marketplace. To compete in this market, brands have to evolve to meet customers’ needs and exceed their expectations. Technology is imperative to connect with customers, improve experiences and drive customer loyalty. The global marketplace does not restrict customers to […]
Nona Koza, Business Partner at Oliver South Africa, states that during austere times, marketing activities are among the first to be cut back, which is also often the wrong thing to do. It’s a mistake that brands make worldwide. Research shows the contrary is true: if you keep up your brand activity during tough times, […]
Ashleigh Wainstein, director of Martech firm Social Places, says that increasingly, consumers are writing and checking reviews from their phones. More than 21 million South Africans have smartphones with GPS, which allows them to do location-based searches for shops and restaurants – and then review them, even on-site. Therefore, improving online review ratings is a […]
According to Ryno Colyn, Head of Moving Tactics’ Digital Content, marketers need to understand their digital signage technologies before planning major marketing projects. Strategic content development involves planning your annual marketing calendar in advance to focus on specific campaigns that will stand out from the rest. Knowing your network is key as technical advances, or […]
According to David Limbert, creative head of Magnetic Storm, moments of inspiration happen at the most unlikely of times and when you least expect it. A visit to a gallery, watching a bee collect pollen from a flower, your four-year old’s artistic impression of you: moments when you absorb the world. And they all more […]
Andrew MacKenzie, MD of Boomtown, states that there has been a lot of industry talk about the quality and standard of creativity delivered by brands and their creative partners – especially over the last five years. The truth is there have been the couple of standout pieces, generally aligned to a hot political story or […]
According to Oliver South Africa, on-site agencies save considerable time for clients around briefing, raising POs and other project demands. There are also the cost and time efficiencies gleaned from a single in-house agency, as opposed to managing multiple smaller content or digital agencies. In-house agencies are returning to the inner shrines of companies. Several major […]
Brand management and events branding solutions company, Pinnacle Digital Solutions, highlighted its wide product range at the recent Modern Marketing Expo. The product range includes: Sharkfin banners, Telescopic banners, Windcheaters, Pull Up banners and X Frame banners. Banner walls, Frame banners, Fabri Frames, A-Frame banners and parasols. Fence wraps, curved bannerwalls, media back drops, table cloths and bunting. Country […]