Scott Matthews, Head of Moving Tactics Retail Analytics, mentions that retail business decision-makers are increasingly recognising the value of data and insight-driven decision-making and will continue to invest in and rely heavily on information and analytics. But in the same breath, we must realise that retailers in emerging economies have a variety of challenges that […]
According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels and platforms through which to interact with their customers, […]
Roman Magis – Principal Director: Video, Advertising and Content for Accenture in South Africa – states that modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action. The media landscape continues […]
Yvette Gengan, Digital Media Manager at The MediaShop, thinks back to when AI first became a buzzword across the globe. How many years would you say that was? Three, five, maybe ten years ago? If you thought of any of the above, you’ve not gone back far enough. I recently came across an article about a […]
According to Bluegrass Digital CEO Nick Durrant, good website design and interface structure is possibly the most important consideration for any modern business. Websites can be built in so many different ways, but they’re only a few of them that will successfully attract new business and retain existing customers by providing a good customer experience. […]
Derek Cikes, Commercial Director at Payflex, identifies ten reasons for online shopper cart abandonment so that merchants can address the issues head-on and get those carts through checkout. 1. Extra costs are too high (shipping, tax, fees) 53% of online shoppers say they abandon their cart because they’re faced with extra costs at checkout that […]
Rob Anderson, CEO of Brand Hubb, recalls that Facebook was born in 2004, but its ‘newsfeed’ only showed up in 2006, with the like button premiering in 2007. Back then, there was no talk about algorithms because everything was seen in a chronological order, which meant you never missed a post from a friend or […]
According to Adriaan Gouws, Director: Client Leadership, Middle East and Africa at Acceleration, consumer insight around culture, purchase behaviour, brand sentiment and advocacy are some of the key drivers behind relevant consumer engagement. Ask any marketer, salesperson or creative director – the desire and need for consumer insight is one of the most important elements in […]
According to Paula Sartini, founder and CEO at BrandQuantum, the market is saturated with brands and companies are competing for customers on a global landscape. Competition in today’s business landscape has never been fiercer. At the same time, customers want to be delighted in every customer engagement and with so much choice, they aren’t afraid […]
According to Bluegrass Digital CEO, Nick Durrant, to earn long term trust and loyalty, business leaders must raise the bar and exceed customer expectations. This is the greatest challenge and can only be achieved by giving customers exactly what they expect – and even more. Understanding user expectations and designing the entire user experience towards […]