Marcel Rossouw, Group Director for Fjord Johannesburg, part of Accenture Interactive, states that the pandemic has accelerated our adoption and collaboration with technology. The new normal looks more like the never normal and presents exciting opportunities for brands to embrace innovation using design thinking and technology. Trend 1: The many faces of growth A fundamental reset button […]
Megan Walker, Senior Media Strategist at The MediaShop, says the new ‘socially distanced’ way of working and being away from our colleagues can make us feel lonely. But on the flip side, history tells us that society can be socially cohesive in times of crisis. By encouraging us to think less about our own interests and […]
Mike Smollan, Chief Growth and Innovation Officer, Smollan, observed that from consumers wanting brands to speak the truth and ‘be in touch with reality’, to online shopping being the new normal, the pressure remains on brands and retailers to maximise this final Golden Quarter of 2020 as the effects of the pandemic continue to be […]
In the past few years, young people lived in the moment and it was all about experiences. Now, the lockdown has given them time to reflect on what is more important, making them ultra-intentional about their choices, states Ronen Aires, Founder and CEO of Student Village. Brands need to be on board with supporting youth, […]
Wayne Flemming, founder and Managing Director at Brandtruth//DGTL says that the internet lasts forever, but can your brand’s reputation? To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. Today, almost everyone’s a critic, complete with an unfiltered opinion. […]
According to Nicky Brand, Senior Business Consultant at Acceleration, as their influence in society and the commercial world is expanding, women’s financial power is growing, too. Women are expected to control 75% of discretionary spending around the world by 2028, according to Boston Consulting. McKinsey predicts that women globally could gain 20% more jobs by […]
Lisa Schneider, Managing Director of the Digital School of Marketing, says that there are 3.5 billion social media users globally who spend, on average, 3.5 hours a day on their chosen platform. So, whether it is Facebook, Twitter or Instagram, social media networks have a dedicated user base. At least 92% of marketers say that video […]
Kristen McCormick, Content Marketing Manager at WordStream, states that the first page of Google might seem like an unrealistic goal for your small business. But with Google’s superior calibre of topic and location recognition, it is actually more possible than ever for small and local businesses to rank at the top of search results – and […]
According to Sebastian Krogh, Business Development Manager at Location Bank, passive buyers are the browsers and window shoppers (both online and offline) who may have a real problem or need. They may show interest in a product or service and will even put effort into the sale – although not very much. They’re also likely to […]
Our Modern Marketing Digital TrendCamp video features Craig Fester, Online Marketing Specialist at 1-Grid, whose video focuses on positioning your website for success through SEO. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising, branding and marketing trends and topics. Send a 3-4 minute audible […]