Shaune Jordaan, Hoorah Digital CEO, states that today’s consumers are more discerning and demanding than ever before. These days, data is not just a modern marketing panacea, data is digital marketing. Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach. Going into 2021, implementing […]
Victor Koaho, IMC Lead at The MediaShop, says Covid-19 fatigue is real, but marketers are still responsible for their brands. With the lockdown regulations being relaxed since 16th September 2020, people have come out in numbers to be active and continue with their lives. It seems that consumers have forgotten about the pandemic, and those […]
Loeries media partner, Modern Marketing, asked some of the 2020 Loeries Creative Week speakers why advertising awards are important for the industry as well as their tips on creating successful and purposeful campaigns. Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries Creative Week broadcasts […]
The theme of the 2020 Loeries Creative Week is #CreateChange, and Sanlam will be offering financial insights and tools to creatives who work in this fast-paced industry that sees many talented individuals struggling to find time to focus on financial planning. Sanlam has affirmed its commitment to South Africa’s creative industry through a partnership with […]
According to the Novus Group, every second of your brand exposure counts, and it is vital to know how many people are being exposed to the company’s identity at any time, as well as how it impacts on brand awareness. According to Harvard researchers, about 90% of purchasing decisions are subconscious. This means the longer your […]
An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]
Angelika Kempe, Executive Consultant at Ad Ops, says that in 24 years of working with agencies and clients, she can recall only one instance where an agency directly resigned from an account. The agency claimed it was approached by a competitor with a much larger budget. However, the client/agency relationship was already strained, and the […]