According to Grant Lapping, Managing Director at DataCore Media, getting the full value from consumer data may require a mental shift for some marketers. The data is only truly valuable when it is used to create more personalised customer engagements and experiences. If brands continue to push out generic campaigns rather than messages targeted to […]
Isla Prentis, Head of Tirisano Consulting at The MediaShop, says behavioural science shows that people are led by their hearts. Even when we think that we are making a logical, thought-through purchase decision, it is mostly our brain working overtime to justify what the heart wants. When we remember that audiences are not machines but […]
Stephanie Heitman, managing editor of the LOCALiQ blog, states that it is time to get to work. The holidays are over, your marketing plan is ready to go and the world is your oyster when it comes to making a splash with your marketing in 2021. Here are some of creative January marketing ideas: Revisit what worked […]
According to Siya Metane, CEO of SlikourOnLife, 2021 is the year we are going to see a considerable shift in creators becoming deliberate content creators and curators. Not only are they going to have to be very conscious of quality to attract increasingly fickle audiences, but they are also going to need a platform that offers […]
Social Media 101’s managing director, Leandri Janse van Vuuren, and Sabrina Andreucci, strategic director, look at the social media megatrends for this year, and what brands need to do to flourish in this space. In July 2020, social media users surpassed 4.75 billion, which is more than half the global population, with 346 million new users […]
According to Madelain Roscher, Managing Director of PR Worx, global trends increasingly show that consumers will spend their hard-earned money on brands that are willing to take the time to truly listen to them, understand their needs, and in turn, create products and services that really benefit them. As we edge closer to the end […]
According to Kenne Loubser, Head of Marketing at Payflex, the unprecedented digital disruption experienced in retail last year has made the industry increasingly digital and internet-driven, with technology playing a key role in providing experiences in line with customers’ needs. Agility, flexibility and rich online shopping experiences are set to be among the key trends driving […]
Owning personal information and customer data is a liability – that is, until you find useful mechanisms to create value. Then you need to consider the net asset value, taking stock of the downsides, says JD Engelbrecht, MD at Everlytic. There is such an obvious paradox that I love referring to. The scenario above can […]
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2020 has seen its fair share of trials and tribulations, shaping a business environment that opposes conventional practices. It has forced many to embrace the power of the pivot, and adapt or sink in the endless communications making the rounds. Founding Partner and CEO of Eclipse Communications, Steve Powell, highlights the changing consumer mindset that […]