Roman Magis – Principal Director: Video, Advertising and Content for Accenture in South Africa – states that modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action. The media landscape continues […]
According to Bluegrass Digital CEO Nick Durrant, good website design and interface structure is possibly the most important consideration for any modern business. Websites can be built in so many different ways, but they’re only a few of them that will successfully attract new business and retain existing customers by providing a good customer experience. […]
Derek Cikes, Commercial Director at Payflex, identifies ten reasons for online shopper cart abandonment so that merchants can address the issues head-on and get those carts through checkout. 1. Extra costs are too high (shipping, tax, fees) 53% of online shoppers say they abandon their cart because they’re faced with extra costs at checkout that […]
According to Adriaan Gouws, Director: Client Leadership, Middle East and Africa at Acceleration, consumer insight around culture, purchase behaviour, brand sentiment and advocacy are some of the key drivers behind relevant consumer engagement. Ask any marketer, salesperson or creative director – the desire and need for consumer insight is one of the most important elements in […]
According to Paula Sartini, founder and CEO at BrandQuantum, the market is saturated with brands and companies are competing for customers on a global landscape. Competition in today’s business landscape has never been fiercer. At the same time, customers want to be delighted in every customer engagement and with so much choice, they aren’t afraid […]
Managing Director of PR Worx, Madelain Roscher, shares what to expect for 2020 in the public relations and communications sector. As we embark on a new decade complemented by the fastest technological growth we have seen in human history, we can expect ample new trends and advancements to sweep across the various industries, ushering in a different approach […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]
According to Maxime Rosenwald, Managing Director of GL events South Africa, event planners who have been in the industry for a while are also catching up with the newbies to keep up with the latest trends. In the past few years, South Africa has shown a huge increase in attention to detail when it comes […]
Michael Gullan, Co-founder and Managing Director of G&G Digital, says the year 2020 once seemed so far away — with flying cars, robots, video calling and even smart homes. Well, the future has arrived and hasn’t changed much, especially in business. While we have seen many developments in technology and marketing strategies over the last […]
According to HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, using influencers to build your brand’s credibility is very different from using influencers to create awareness for a new product launch. These are the two most important things marketers should remember about influencer marketing. Influencer marketing is not a one-size-fits-all channel. It succeeds in myriad […]