Rachel Thompson, Insights Director at GfK South Africa, states that around 86% of respondents said they were extremely concerned about unemployment compared to 80% in GfK’s survey during the Level 5 lockdown. By comparison, 66% said they were extremely worried about Covid-19, down from 80% in Level 5, when the coronavirus was their top concern. […]
With this life-changing Covid-19 event being faced globally, many economies are suffering a downturn, which has a ripple effect on consumer spend and, therefore, on brands. Brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes, states Sindiswa Masuta, Strategy Business Director at Grey Advertising Africa. During this […]
Many South Africans are wondering what life will look like after lockdown. 1-Grid CEO and industry expert, Thomas Vollrath, says that one of the most prominent outcomes of lockdown has been the emergence of working from home. This has introduced an opportunity for businesses to develop hybrid working strategies whereby employees are able to work remotely and […]
Accenture has appointed Haydn Townsend to head Accenture Interactive in Africa, a new breed of agency that is digitally-focused, experience-led and engineered around experiences and outcomes. Vukani Mngxati, Chief Executive Officer of Accenture in Africa said, ‘It gives me great pleasure to announce the appointment of Townsend. He is an exceptional leader with solid cross-functional […]
According to Stuart Walsh, Head of Strategy at Grey Advertising Africa, a market segment is not a group that just shares similar demographics; it is a group of consumers who think, behave, or respond in similar ways to similar events or stimuli. For it to be useful, a segmentation scheme must meet two simple criteria: 1. […]
Michael Gullan, co-founder and Managing Director of G&G Digital, states that while adjusting to a new way of working, businesses are embracing technology and employees are learning new skills, as they look at digital tools and platforms to stay connected and productive. The Covid-19 pandemic forced millions of people around the world into lockdown and […]
Our Modern Marketing Digital TrendCamp video features Billy Lascaris, Managing Director of Matriarch Marketing, whose video focuses on recession-proofing your brand. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at home. The video should be […]
As lockdown restrictions continue, being purposeful as a brand matters more than ever before. Kantar and SA Breweries share the importance of looking beyond consumer insights to also tap into cultural aspects when amplifying brand purpose from within, during the Covid-19 pandemic and beyond. Some brands are still figuring it out, but it’s been proven […]
The Coronavirus has shaken up our assumptions and forced us to work, shop, consume media and interact with others in new ways. Whether brands like it or not, that means customers are re-evaluating many of their entrenched purchasing preferences, according to Hemant Harie, managing director at Gabsten Technologies. And right now, we’re collectively going through a […]
According to Grant Lapping, Managing Director at DataCore Media, the retail industry is becoming increasingly critical when it comes to delivering tailored offerings that meet the needs and interests of individuals. A blanket approach to marketing is simply no longer sufficient. The retail industry faces the challenge of delivering a consistent customer experience (CX) across […]