Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]
45% of South Africans are under 25 years old and employment for those of working age is scarce. But there is one bright career light that beckons: the real need for talented and passionate young people, from all walks of life. M&C Saatchi Group SA Chief Creative Officer Neo Mashigo and Faheem Chaudhry, Managing Director […]
According to Shaune Jordaan, Hoorah Digital CEO, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience (CX). Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers […]
In our exclusive Modern Marketing Industry Interview series, Managing Director of Joe Public Connect, Mpume Ngobese, discusses how her career in publishing inspired her switch to communication and advertising, which landed her in a leadership role working with creatives and executing successful purpose-driven ad campaigns. Early life Ngobese studied a Bcom Honours Degree with her […]
Keeping up with the global trend of being agile and maximising online technologies, Modern Marketing’s new interactive and LIVE online platform will allow audiences to experience product launches, webinars, events, video tutorials and the latest industry trends from the comfort of their personal spaces. The LIVE Platform will feature interactive content across different online platforms […]
According to Amanda Rogaly, Chief Mommy at the online parenting platform, BabyYumYum, advertising spend is set to decrease significantly both locally and globally in 2020, but there may be a glimmer of hope among the chaos. Media spend during and post Covid-19 For almost every company, Covid-19 has forced exec teams to bring budgets front […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL, states that with the landscape of Covid-19 in South Africa changing daily, there are three timeless tactics that any brand can use to survive both in the current advertising climate, as well as afterwards. While short-term goals are easily interchangeable, they must still feed into the overall […]
According to Shaune Jordaan, CEO of Hoorah Digital, the internet and social media, which make information readily available in a scenario completely at odds with our reality 25 years ago, are meanwhile feeding rather than quelling the global state of panic. Coronavirus is, arguably, like nothing we’ve experienced in recent history. It’s both remarkable and […]
Lukanyo Bushwana, Strategist at The MediaShop, says as the old adage goes ‘one man’s loss is another man’s gain’. Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure to certain mediums and increasing consumption of others. According to Nielsen, staying put in our homes can […]
Roland DG South Africa is looking for uplifting videos to brighten up this lockdown. Show your talent, your skills or just make us all laugh. You have the time, so Roland is giving you the motivation with the Roland Unleashed Competition. Submit an original TikTok video and you could win – enter now! Sign Africa is […]