Nicolet Pienaar, Head of Market Insights at Growth from Knowledge (GfK) South Africa, provides market intelligence and consumer insights about the trends GfK expects to unfold over Black Friday. Click-and-mortar retailers and domestic appliances are expected to be the big winners over the crucial November retail promotional season as consumers open their wallets and retailers […]
Shaune Jordaan, Hoorah Digital CEO, states that today’s consumers are more discerning and demanding than ever before. These days, data is not just a modern marketing panacea, data is digital marketing. Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach. Going into 2021, implementing […]
An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]
According to Ad Operations Lead at OleConnect Cape Town, Daniel Schmidt, viewability has been a buzzword in the advertising industry for a number of years. Clients want their ads to be seen by prospective buyers and agencies have been selling them ‘viewability solutions’. It is interesting to note that agencies use demand-side platforms (DSPs) as […]
David Jenkins, co-founder of Mickey Llew, states that a Board is typically comprised of C-suite executives from similar industries, as well as legal, accounting and corporate governance experts. However, the dramatically increased impact that online properties, social media and other digital considerations have on operations means that a new non-executive director portfolio needs to be added […]
According to Julie McLaughlin from the Engagement Factory, creating powerful content and being heard and noticed means understanding your target audience perfectly and knowing what they need and how they make decisions about your product. Creating relevant, high-quality content is more important than ever. Customers have come to expect brands to automatically know and cater […]
Wayne Flemming, founder and Managing Director at Brandtruth//DGTL says that the internet lasts forever, but can your brand’s reputation? To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. Today, almost everyone’s a critic, complete with an unfiltered opinion. […]
Lisa Schneider, Managing Director of the Digital School of Marketing, says that there are 3.5 billion social media users globally who spend, on average, 3.5 hours a day on their chosen platform. So, whether it is Facebook, Twitter or Instagram, social media networks have a dedicated user base. At least 92% of marketers say that video […]
Kristen McCormick, Content Marketing Manager at WordStream, states that the first page of Google might seem like an unrealistic goal for your small business. But with Google’s superior calibre of topic and location recognition, it is actually more possible than ever for small and local businesses to rank at the top of search results – and […]
Kristen McCormick, Content Marketing Manager at WordStream, states that you could be offering the best new product or service around, but if you don’t promote it properly, you are likely to miss out on opportunities or even end up losing money down the line. The best way to digitally promote your new product or service will […]