According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]
Kantar states that governments around the world are slowly reopening societies and economies, but in South Africa we are still facing the eye of the Covid-19 storm. Although shops, restaurants and cinemas are re-opening, many of us are reluctant to get back to our old way of life. While 50% of us are keen to […]
Charlotte Fafa MacAuley, digital campaign manager at Dentsu Aegis Network Ghana, says: a ‘like’ on social media feeds the internal vanity monster, hiding in the insecure recesses of self, and delivers an infusion of dopamine that boosts confidence and adds a little excitement to an otherwise dull day. In 2017, the internet served up a popular […]
JanDirk Engelbrecht, Managing Director at Everlytic, states that while consumers are already feeling the economic pain induced by COVID-19, their day to day needs are unlikely to change much. However, for marketers, the brand conversations and value propositions placed before them must be adjusted and tailored. By leveraging smart digital messaging tools and data-driven insights […]
Nedbank IMC organisers give marketing pointers to be mindful of while working remotely. • Don’t panic: knee jerk marketing will cost in the long term. • If possible, create goodwill for your brand by finding meaningful ways to help a community in crisis. • Keep measuring your marketing. • Be very clear about the services […]
These are unprecedented times. COVID-19 is having a major impact on our way of life, with governments around the world introducing nationwide lockdowns. We hope you and your loved ones are all safe – your health and the health of those around you should be the priority at this time. From Modern Marketing, we want […]
Offlimit Communications stressed the fact that the Coronavirus is affecting brands and the marketing industry as a whole. As the virus outbreak spreads, the world’s biggest and smallest companies have begun making contingency plans to ensure minimal impact. Self-quarantine, working from home and social distancing may help mitigate the coronavirus but it also threatens to […]
Jane Ostler, the Global Head of Media, Insights Division at Kantar, says advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: Ssome advertisers are shifting their media budgets between channels, while others are postponing campaigns or, in certain categories, cancelling planned activity altogether. As Nigel Hollis said in […]
Saskia Schuldig from 1-grid states that the 2020 budget speech raised concerns for various sectors upon the announcement of South Africa’s third recession since 1994. According to Statistics SA, the economy contracted by 0.8% in the third quarter and 1.4% in the fourth-quarter of 2019. Various businesses may feel the pressure of success; profitability and […]
Physical traits (such as vocal tract dimensions) combined with harmonics and speech patterns create a unique digital pattern or voiceprint that is then used to identify a customer stated Gerrit de Villiers, Presales Manager Inovo. Although there are other benefits (such as enhanced CX through quicker customer identification), this technology has been primarily used to […]