Keeping up with the global trend of being agile and maximising online technologies, Modern Marketing’s new interactive and LIVE online platform will allow audiences to experience product launches, webinars, events, video tutorials and the latest industry trends from the comfort of their personal spaces. The LIVE Platform will feature interactive content across different online platforms […]
According to Karyn Strybos, Marketing Manager at Everlytic, in many instances, over-burdened marketers simply cannot send out the targeted, timely and personalised content at the scale that is required to drive customer engagement more effectively than their competitors. Technology, and more specifically, marketing automation, is now rapidly changing this equation. Marketers have long since identified […]
According to Bluegrass Digital CEO Nick Durrant, since the global lockdown, millions of people have turned to digital tools and methods for work, entertainment and shopping. Companies also had to rethink the way they do business and had to adapt to the ‘new normal’. It is more urgent now than ever before that businesses invest […]
Modern Marketing is conducting a survey on running a series of in-depth skills development Adobe workshops. Please participate in the quick survey and give us feedback on the topics you’d like us to cover. The survey deadline is 19 May 2020.
According to Willem S Eksteen, Chief Executive at Stone, this pandemic demands social distancing, so now more than ever, well-thought-out communication engagement is critical to business continuity to connect people and maintain relations. Everything has changed and what we knew as normal is now different. We foresee new competition and more competition as people reinvent […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL, states that with the landscape of Covid-19 in South Africa changing daily, there are three timeless tactics that any brand can use to survive both in the current advertising climate, as well as afterwards. While short-term goals are easily interchangeable, they must still feed into the overall […]
Alan Jope, CEO of Unilever, warns about the dangers of ‘woke washing’ in advertising. Woke washing is beginning to infect our industry. It’s polluting purpose, and it’s putting in peril the very thing which offers us the opportunity to help tackle many of the world’s issues. What’s more, it threatens to further destroy trust in […]
According to Billy Lascaris of Matriarch, positivity feeds positivity and good news drives sentiment, creating jobs and stimulating growth. Corporate Social Responsibility/Investment (CSI) is an opportunity for companies to include their socio responsible attitude and actions in brand and product communication. Broad stakeholder value replaces narrow shareholder interest. A responsible attitude towards society and the […]
Nedbank IMC organisers give marketing pointers to be mindful of while working remotely. • Don’t panic: knee jerk marketing will cost in the long term. • If possible, create goodwill for your brand by finding meaningful ways to help a community in crisis. • Keep measuring your marketing. • Be very clear about the services […]
Shaleen Wohrnitz, Brand Building SA owner, encourages businesses to promote more, increase their reach, and individuals to live their lives to the fullest and show those around them how to expand in spite of adversity. To all the lionesses out there: be careful, not because of a virus, but becoming smaller and smaller. This is […]