According to Billy Lascaris of Matriarch, positivity feeds positivity and good news drives sentiment, creating jobs and stimulating growth. Corporate Social Responsibility/Investment (CSI) is an opportunity for companies to include their socio responsible attitude and actions in brand and product communication. Broad stakeholder value replaces narrow shareholder interest. A responsible attitude towards society and the […]
JanDirk Engelbrecht, Managing Director at Everlytic, states that while consumers are already feeling the economic pain induced by COVID-19, their day to day needs are unlikely to change much. However, for marketers, the brand conversations and value propositions placed before them must be adjusted and tailored. By leveraging smart digital messaging tools and data-driven insights […]
According to Shaune Jordaan, CEO of Hoorah Digital, the internet and social media, which make information readily available in a scenario completely at odds with our reality 25 years ago, are meanwhile feeding rather than quelling the global state of panic. Coronavirus is, arguably, like nothing we’ve experienced in recent history. It’s both remarkable and […]
Your Branding Partner (YBP) has received official permits to remain open during the lockdown period to locally manufacture non-medical, non-surgical and re-usable fabric face masks in the hope of combatting the spread of the Coronavirus. The face masks are manufactured by the company itself, their local churches, communities and micro business. They closely monitor all […]
According to Dr Sibongile Vilakazi of Kantar SA, there’s no better time than the COVID-19 pandemic for brands to show the utmost empathy. The COVID-19 pandemic is dubbed the greatest global crisis since World War II. It has threatened our existence when we least expected it. Progressive business leaders were still thinking and talking about […]
Sean Sullivan, Associate Media Consultant at The MediaShop, drives home some key ideas on leading a team through a lockdown. Remote work does not make a remote team. To really help our teams to rise to the top and bring out the best in each other, we need to adopt new ways of thinking and […]
Nedbank IMC organisers give marketing pointers to be mindful of while working remotely. • Don’t panic: knee jerk marketing will cost in the long term. • If possible, create goodwill for your brand by finding meaningful ways to help a community in crisis. • Keep measuring your marketing. • Be very clear about the services […]
Our Modern Marketing Digital Trendcamp features Vusumuzi Khoza, Senior Copywriter at FCB Joburg, whose video addresses how great ideas could get lost in translation due to the challenge of the representation of African languages in advertising. The video is below and also live on our YouTube channel – don’t forget to subscribe to the channel for more videos on […]
Our Modern Marketing Digital Trendcamp features Anne Dolinscheck, Founder and Chief Strategist at Nfluential, whose video focuses on a survey conducted about the rise of social media usage during the lockdown in South Africa. Watch the video below for more clarity on this infographic: The video is also live on our YouTube channel – don’t forget to subscribe to the […]
Shaleen Wohrnitz, Brand Building SA owner, encourages businesses to promote more, increase their reach, and individuals to live their lives to the fullest and show those around them how to expand in spite of adversity. To all the lionesses out there: be careful, not because of a virus, but becoming smaller and smaller. This is […]